For the past 2 years we’ve continued to gain new customers while keeping a very high customer return rate (thank you). We’re definitely breaking many rules in this apparel game as far as the “do’s and don’ts” but have fell in a unique space that works for us.
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With that being said, I’d like to propose something I’ve been toying with. I’d first run a test before making it permanent but the concept is below. Check it out and let us know if it’s something we should try out and offer. We’re always looking to progress and diversify in our own way.
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The idea would be this.
1. Drop a new limited edition design like normal.
2. Offer 1-3 colorways on the design like normal.
3. If any of the colorways reach a certain quantity sold (to be decided), it would 🔓unlock a “Rerun”.
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What’s a “Rerun”: The potential return of a design within 2 months with stipulations. *somewhat like the 2nd delivery opportunities we currently offer.
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“Rerun” stipulations: -Colorway cannot be one of the originals offered, this includes members colorway.(White, black, or grey excluded).
-Quantity offered would be half of the original quantity.
-Design must be voted on by customers similar to the once a year Black Friday Bring Back concept.
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Benefits:
-Original customers keep the value of their original colorways purchased.
-Members keep the value of their members only colorways purchased.
-If a drop gets voted in from a rerun unlock, customers get a small opportunity to still grab one.
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You won’t get the full colorway run to choose from, but if a drop happened to fall on a day that didn’t align with your budget, you’d get a final shot at something.
